Revises #1851. Fixes#1900. Replaces #1930.
Thanks to @orbea, @neheb, @Polynomial-C, and particularly @eli-schwartz for
pointing out the problem and suggesting solutions.
Tested with
```
make -C lib clean libzstd.pc
cat lib/libzstd.pc
# should fail
make -C lib clean libzstd.pc LIBDIR=/foo
make -C lib clean libzstd.pc INCLUDEDIR=/foo
make -C lib clean libzstd.pc LIBDIR=/usr/localfoo
make -C lib clean libzstd.pc INCLUDEDIR=/usr/localfoo
make -C lib clean libzstd.pc LIBDIR=/usr/local/lib prefix=/foo
make -C lib clean libzstd.pc INCLUDEDIR=/usr/local/include prefix=/foo
# should succeed
make -C lib clean libzstd.pc LIBDIR=/usr/local/foo
make -C lib clean libzstd.pc INCLUDEDIR=/usr/local/foo
make -C lib clean libzstd.pc LIBDIR=/usr/local/
make -C lib clean libzstd.pc INCLUDEDIR=/usr/local/
make -C lib clean libzstd.pc LIBDIR=/usr/local
make -C lib clean libzstd.pc INCLUDEDIR=/usr/local
make -C lib clean libzstd.pc LIBDIR=/tmp/foo prefix=/tmp
make -C lib clean libzstd.pc INCLUDEDIR=/tmp/foo prefix=/tmp
make -C lib clean libzstd.pc LIBDIR=/tmp/foo prefix=/tmp/foo
make -C lib clean libzstd.pc INCLUDEDIR=/tmp/foo prefix=/tmp/foo
# should also succeed
make -C lib clean libzstd.pc prefix=/foo LIBDIR=/foo/bar INCLUDEDIR=/foo/
cat lib/libzstd.pc
mkdir out
cd out
cmake ../build/cmake
make
cat lib/libzstd.pc
```
Addresses #1794. Instead of deriving the lib dir and include dir at
build-time, let's do it like everyone else does at pkg-config run-time.
This has the disadvantage that we can no longer override LIBDIR and
INCLUDEDIR in the Makefile and have that reflected in the .pc file.
Make sure that $(INCLUDEDIR) exists before copying the headers there.
Otherwise, the contest of header files is copied over
$(DESTDIR)$(INCLUDEDIR), making it a regular file.
While at it, remove $(DESTDIR)$(INCLUDEDIR) from the list of directories
to create in the install-pc target. The install-pc target does not need
this directory.
It makes it more difficult to directly cast the result of a function,
requiring to store the result in an intermediate variable.
It does not necessarily help readability,
and this restriction can be difficult to overcome in some constructions,
like some macros.
also : fixed minor Visual conversion warnings in datagencli.c
It inflates binary sizes, which is negative for the Windows build.
It also makes it impossible to check if 2 different source codes
get nonetheless compiled to the same binary,
since checksum will be different, due to integrated source code.
W. Felix Handte